We build custom CRMs forbusinesses like yours.
A system built around your work — your jobs, your clients, your stages — not a generic sales funnel. Start small from €500, grow as you go, and get an AI copilot inside it. You own everything.
Free 10-min AI analysis, right on the site — or book a human call. Either way you leave with a plan and a real number.
This one runs a sailing school. Yours would say bookings, jobs, patients, orders — your stages, your words.
Not sure yet? Do the free business analysis right here — one coffee with our AI analyst and you have a plan and a price, in your words. Or book a human call instead. No obligation, yours to keep.
Start the free analysis →200+ businesses. Nothing in common. Same CRM underneath.
A sailing school and a dental chain look nothing alike — but underneath, both are records moving through stages, with people, money and dates attached. Search yours — see the system we'd build, and a real price.
From sailing schools to dental clinics — and hundreds more. Search yours.
Sailing school
Students · lessons · boats · instructors · weather holds
Free plan & price
Furniture factory
Orders · materials · production stages · deliveries
Free plan & price
Music festival
Artists · stages · tickets · transport · lodging
Free plan & price
Marketing agency
Clients · campaigns · deliverables · approvals
Free plan & price
Apartment rentals
40+ units · tenants · contracts · payments · P&L
Free plan & price
Restaurant
Reservations · delivery orders · regulars · suppliers
Free plan & price
Logistics
Shipments · drivers · routes · proof of delivery
Free plan & price
Facility management
Buildings · tickets · technicians · maintenance plans
Free plan & price
- Sailing school
- Furniture factory
- Music festival
- Marketing agency
- Apartment rentals
- Restaurant
- Logistics
- Facility management
- HR & recruiting
- Magazine editorial
- Dry cleaner
- Home cleaning
- Dental clinics
- Law firm
- Accounting firm
- Architecture studio
- Photography studio
- Gym & fitness
- Yoga & pilates studio
- Hair salon
- Barber shop
- Nail & beauty salon
- Veterinary clinic
- Car dealership
- Auto repair shop
- Driving school
- Real estate agency
- Property management
- Construction company
- Interior design
- Landscaping & gardening
- Solar installer
- Electrician
- Plumbing & heating
- Catering
- Bakery
- Café & coffee roaster
- Brewery & winery
- Event & wedding planning
- Travel agency
- Tour operator
- Coworking space
- Hotel & guesthouse
- Moving company
- Courier & delivery
- E-commerce brand
- Retail shop
- Print & signage
- Pharmacy
- Physiotherapy clinic
- Optician & eyewear
- Private tutoring
- Language school
- Music school
- Childcare & nursery
- Insurance broker
- Financial advisor
- Notary office
- Security services
- Locksmith
- Commercial cleaning
- Waste & recycling
- Jewellery
- Florist
- Clothing brand & tailor
- Farm shop & producer
- Recording studio
- Video production
- Podcast studio
- Dance studio
- Swim school
- Watersports & beach club
- Coaching & consultancy
Notice what’s missing: “leads,” “opportunities,” “pipeline stages.” Your CRM speaks your language — because we build it in your language.
You tried a CRM. It wanted you to become a different business.
Generic CRMs are built for one thing: a sales team selling deals. If that's not you, you end up fighting the tool instead of using it.
A CRM withyour own recordsin it.
Not “leads” and “opportunities” — the real things your business runs on. We shape the tool to your business, not the other way around.
Different nouns. Same bones.
A dry cleaner's garments and a dental chain's patients are, structurally, the same thing: records that move through stages, with people, money and dates attached. After 200+ builds we start from a proven skeleton and shape it to you — which is why it's fast and affordable.
- Records — the things your business runs on: units, garments, patients, gigs. Every field yours.
- Stages — where each record is, from “new” to “done,” visible to everyone.
- People — customers, crews, tenants, artists — attached to the records they belong to.
- Money — quotes, invoices, payments, reconciled where the work lives.
- Automations — reminders, follow-ups, contracts that send themselves.
- The one screen — the owner’s view: what’s happening, what’s stuck, what’s next.
This one runs a sailing school. Yours would say bookings, jobs, patients, orders — your stages, your words.
One list, the whole business in it — searchable, filterable, always current. No more “which tab was that in?”
Yours won’t say “weekly clean.” It’ll say whatever your business says.
Every CRM we build comes with a copilot inside it.
Your team shouldn't have to learn where every button is. They just ask — in plain language — and the copilot reads, writes and updates records for them. It's your data, so it actually knows your business.
Your team talks to the system in plain language. It reads, writes and updates records — no forms to hunt through.
- “Show me every unpaid invoice over 30 days” — answered instantly.
- “Book Marta in for next Tuesday and text her the details” — done.
- “Summarise everything we’ve done for this client” — one paragraph, sourced.
- “Which jobs are stuck this week?” — a list, not an evening of digging.
Built with Claude. We develop with Anthropic’s Claude — it’s how a small senior team ships to a high standard in weeks, not months. Senior humans architect, review and own every decision.
Start small. Grow as you learn what you need.
No retainers-first, no discovery-phase fog. Four clear steps, real prices on the page. Begin with a €500 prototype, expand only when it earns its keep — you're never locked into a big up-front bet.
Business analysis
€0
free · ~10 min, right here
Our AI analyst interviews you about how your business actually runs — your customers, your funnel, how you deliver — and builds your plan live, with a real price at the end. In your own words, no signup. Prefer a human? Book the call instead.
Start the free analysisPrototype (MVP)
€500
a working first slice · ~1 week
The core of your CRM — clickable and usable — so you can feel the shape before committing to more. Order and pay for it online, straight from your free analysis; if it’s right, it rolls into the build.
Start with the analysisThe Build
€3,000–€9,000
fixed price · a few weeks
The full system, shaped around your work: your records, screens and automations, your data migrated in, your team trained. Fixed price quoted after the analysis — no surprises. You own the code, data and accounts.
Get your fixed quoteRun & grow
€100–€500/mo
by complexity · month to month
We host, monitor, back up and fix it — and keep improving it as your business changes. Grow it module by module, only when you need to. Cancel anytime; everything keeps working without us.
Talk about a planA typical first year lands around €6,000–€10,000, all-in.
The €500 prototype to get going, a €3,000–€9,000 build once you know it’s right, then €100–€500/mo to run it. Less than a part-time admin hire — and unlike a subscription, you own it outright.
Why not just get HubSpot, Pipedrive or Airtable?
Genuine question — sometimes you should. Here's the difference, plainly, against the tools you're probably weighing.
Speaks your words
Boats, patients, garments — built in
HubSpot: Contacts & deals · Pipedrive: Deals pipeline · GoHighLevel: Leads & funnels · Airtable: You build it
Fits how you work
Shaped to your operation
HubSpot: Bend to its process · Pipedrive: Sales process only · GoHighLevel: Agency-shaped · Airtable: DIY, no logic
Automation
Built in, done for you
HubSpot: Paid tier · Pipedrive: Add-ons · GoHighLevel: Marketing-centric · Airtable: Scripts / DIY
AI copilot on your data
Reads & writes your records
HubSpot: Generic assistant · Pipedrive: Limited · GoHighLevel: Bolt-on bots · Airtable: None native
Price as you grow
Fixed build, flat run
HubSpot: Per seat, climbs · Pipedrive: Per seat monthly · GoHighLevel: Flat, capped · Airtable: Per seat + usage
Who owns it
You own everything
HubSpot: You rent · Pipedrive: You rent · GoHighLevel: You rent · Airtable: You rent
If you’re a straight sales team selling deals from a pipeline, use Pipedrive or HubSpot — they’re good, and we’ll tell you so on the call. A €30/mo tool beats us on price. It doesn’t beat us on fit.
A few of the builds, up close.
Full write-ups — what the mess looked like, what we built, what changed. Anonymized (we sign NDAs), but every detail is real.
Restaurant network — Covid response
20+ restaurants, 14 days — pivoting to delivery overnight when Covid hit
When dining rooms shut overnight in 2020, 20+ restaurants partnered with us to build a food-delivery business model from scratch — ordering, payments, kitchen ops, dispatch — fast enough to keep the lights on.
Executive search firm
Brief to shortlist — AI candidate matching for a high-ticket placement firm
A high-ticket placement firm needed to manage rich candidate profiles and find sharp matches without losing the personal touch their clients pay for. We built a profile system and AI matching that surfaces strong candidates faster.
Annual music festival
Tickets to teardown — running a music festival on one operations stack
A multi-day music festival used to coordinate ticketing, gig scheduling, prep timesheets, transport, lodging, and event registrations across separate spreadsheets. We built one stack that runs the festival end-to-end — including pandemic-era contact-tracing records.
Owner-run. 3–30 people. Spreadsheet-powered. Sound familiar?
We've built for owner-run businesses of wildly different shapes. Here's how to know if you're one of them.
This is for you if…
- You run the business AND the spreadsheet. On holiday, the answer to “where's that order?” is on holiday too.
- Your team is 3–30 people and nobody's job is “software.” Nor should it be.
- You've outgrown the tools — or tried a big-name CRM and quietly gone back to Excel within a month.
- You want a real price and a real date, not a discovery phase and an hourly rate.
Probably not for you if…
- You're a software sales team — the templates genuinely fit you. Use Pipedrive, it's good.
- You want the cheapest possible thing. A €30/mo tool beats us on price, not on fit — and a spreadsheet is free.
- You need it live tomorrow. A usable prototype takes about a week; the full build, a few more.
- You have 200 staff and a procurement department. We're built for owners, not RFPs.
A small senior EU team. We've seen your mess before.
We’re a small team of senior engineers based in the EU. No juniors learning on your account, no offshore handoffs — the people on the call are the people who build the system. We spent years shipping this kind of software inside enterprises; now we ship it for owner-run businesses, where it has to land in weeks.
Across 200+ projects, we’ve learned one thing worth repeating: your business is unique, but its operational mess isn’t. That’s why we can quote a fixed price and hit it — and why we build fast. We develop with Claude (Anthropic’s AI) openly, to move quickly and keep quality high; senior humans architect, review and own every decision.
Built on tools your business may already pay for
Notion
Slack
Google Workspace
Asana
Linear
Trello
Zapier
Airtable
Xero
Stripe
Shopify
Anthropic
OpenAIThe questions owners ask before saying yes.
Anything missing, bring it to the call.
What happens in the free analysis?
Ten minutes, right on this site. Our AI analyst (OpenAI's latest GPT model) interviews you about how your business runs: your customers, your pipeline, the busywork. You watch your system take shape live, and you leave with a downloadable project plan and a real price — no email, no signup, no obligation. Prefer a human? Book the free call and we'll do the same together.
What does a custom CRM actually cost, all-in?
You can start for €500 — a working prototype of the core. A full build is €3,000–€9,000 fixed (quoted after the free analysis), then €100–€500/mo to run it, depending on complexity. A typical first year lands around €6,000–€10,000 total. Expensive next to a Pipedrive subscription; cheap next to the admin hire it replaces — and unlike the subscription, you own it.
Can we start small and grow later?
That's the whole model. Begin with the €500 prototype, use it, and add modules only as you discover you need them — a customer portal here, an automation there. You're never forced into a big up-front bet, and each step stands on its own.
You use AI to build this — should that worry me?
The opposite. We develop with Claude (Anthropic's AI) openly: it's how a small senior team ships enterprise-grade systems in weeks and keeps quality high. Senior humans still architect, review and own every decision. And your CRM ships with an AI copilot your team can talk to.
What's this AI copilot inside the CRM?
An assistant that lives in your system and works on your data. Ask it in plain language — “find every unpaid invoice,” “book Marta for Tuesday and text her,” “summarise this client” — and it reads, writes and updates records for you. No hunting through forms.
Do we own it?
Yes — fully. The code, the data, the hosting accounts, everything is in your name from day one. If we part ways, you get documentation and a handover, and the system keeps running without us. No lock-in, no exit fees.
My business isn't a typical one.
None of the 200+ we've built were typical either — a furniture factory and a music festival have nothing in common. Underneath, every one is records, stages, people, money and automations. If your business runs on things that move through steps — and every business does — the skeleton fits.
How fast until my team is actually using it?
The prototype is usable in about a week. The full build takes a few more, but your team is clicking around a working version early and shaping it as we go. On go-live day your data is already migrated in — nobody starts from an empty screen.
Is our data safe? We're in the EU.
So are we. Everything runs in your own accounts on GDPR-compliant, EU-hostable infrastructure, and you control access. If your data can't leave the building, we can deploy on your own hardware.
Hundreds of owners used to run their business from a spreadsheet.
Now the spreadsheet reports to them. Do the free ten-minute analysis — your CRM sketched on the spot, with a number on it. Worst case, you leave with a free plan.