appy.agency
CRM for real estate agencies

A CRM built for estate agencies

Listings, applicants, viewings and offers in one place — new instructions reach matched buyers in minutes, and every chain gets chased before it wobbles.

Free · no signup · a real plan and price in ~10 minutes, in your words.

to a working prototype
~1 week
to start
€500
chased before they wobble
Chains

Off-the-shelf CRMs were built for a sales team. Not for real estate agencies.

Applicant matching is whoever happens to remember — the perfect buyer never hears about the new instruction, and the listing goes stale on the portal.

Viewing feedback lives in negotiators’ heads. The vendor rings for an update and gets “I’ll check and call you back” — again.

Offers, counter-offers and who-said-what live in one person’s phone. When that negotiator leaves, the deals go quiet with them.

Nobody chases the chain until it wobbles — and a collapsed sale costs the entire fee, weeks after everyone stopped paying attention.

See it from the inside

What your CRM would look like — screen by screen.

Not stock screenshots — this is the shape of the system we’d build for real estate agencies: your records, your stages, your words. Click through the screens.

The branch at a glance — today’s viewings, offers on the table, fees agreed — and what the automations already handled before nine.

A real starting point

Here’s the analysis we’d start from — for real estate agencies.

Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.

Your system, mapped

Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.

What it tracks

ListingsVendorsApplicantsViewingsOffersSales

Where customers reach you

PortalsPhoneWhatsAppWebsite form

Connects to

Property portalsE-signatureAccounting export

Busywork the system takes over

  • Applicant matchingnew listings reach matched buyers within minutes
  • Viewing remindersSMS to applicant and vendor the day before
  • Feedback chasingasks after every viewing, files it on the listing
  • Chain check-insweekly nudge to solicitors on every live sale

What this replaces — where it hurts today

  • Matching done from memory
  • Vendors chasing for updates
  • Chains left unchased

Your price, from your answers

Standard scope

Prototype · 1 weekstart here

€500

  • Listing + applicant records
  • The sales pipeline board
  • The applicant-match automation

Full build

€4,500€8,000

Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.

€3,000every appy build lands in this band€9,000

What sets your scope

  • · Portal feeds & applicant matching
  • · Viewings, feedback & offer tracking
  • · Chain progression & reminders

Run · monthly

€200/mo

Hosting, monitoring, fixes and small improvements.

If you go all the way: ≈ €6,900 first year, all-in — and you own everything. Today's only decision is the €500 prototype.

Questions real estate agencies ask us

Does it feed Rightmove, Zoopla and the other portals?
Yes — we build around what you already use. Listings push to your portal feeds, and applicant enquiries come back in and land on the right record, not in a shared inbox.
Our negotiators live on their phones — will they actually use it?
That’s the design constraint. Logging viewing feedback or an offer is a two-tap job from a phone in the car park; the automations handle the typing-heavy parts, so the system fills itself in.
How long until we’re live?
A working prototype in about a week for €500. The full build usually lands in three to six weeks, depending on branches, portal feeds and how much history you want migrated.
Who owns the system and the data?
You do — entirely. It’s your system, hosted for you, and you can export everything at any time. No per-seat lock-in.

Have a mess like this one?

Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.

Get a free plan & price