appy.agency
CRM for apartment rentals

A CRM built for apartment landlords

Units, tenants, rent and repairs in one place — arrears chase themselves, renewals go out 60 days early, and every flat shows its own P&L.

Free · no signup · a real plan and price in ~10 minutes, in your words.

to a working prototype
~1 week
to start
€500
that chase themselves
Arrears

Off-the-shelf CRMs were built for a sales team. Not for apartment rentals.

Rent arrives as bank transfers, standing orders and the odd cash envelope — reconciling who has actually paid eats the first week of every month.

Arrears get chased when someone remembers. By the time the letter goes out you’re two months and €2,000 deep.

A tenancy quietly ends, the flat sits empty for six weeks, and the void costs more than a year of software would.

Maintenance lives in WhatsApp threads with three plumbers — nobody knows what the roof cost this year, so per-unit P&L is guesswork.

See it from the inside

What your CRM would look like — screen by screen.

Not stock screenshots — this is the shape of the system we’d build for apartment rentals: your records, your stages, your words. Click through the screens.

The landlord’s morning screen — who’s paid, who hasn’t, which tenancies end soon — and what the robots did before 9am.

A real starting point

Here’s the analysis we’d start from — for apartment rentals.

Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.

Your system, mapped

Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.

What it tracks

UnitsTenantsTenanciesPaymentsMaintenanceDocuments

Where customers reach you

PhoneWhatsAppListing portalsEmail

Connects to

Bank feedListing portalsAccounting export

Busywork the system takes over

  • Rent remindersa polite nudge 3 days before rent day
  • Arrears escalationtext, letter, flag — stops when payment lands
  • Renewal offersdrafted and sent 60 days before the term ends
  • Maintenance updatestenant told at logged, booked and closed

What this replaces — where it hurts today

  • Rent reconciled by hand
  • Voids nobody saw coming
  • Repairs lost in WhatsApp

Your price, from your answers

Standard scope

Prototype · 1 weekstart here

€500

  • Unit + tenancy records
  • The rent & arrears dashboard
  • The rent-reminder automation

Full build

€4,000€7,500

Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.

€3,000every appy build lands in this band€9,000

What sets your scope

  • · Bank-feed rent matching & arrears chasing
  • · Re-let pipeline from notice to signed lease
  • · Per-unit P&L across 40+ flats

Run · monthly

€200/mo

Hosting, monitoring, fixes and small improvements.

If you go all the way: ≈ €6,400 first year, all-in — and you own everything. Today's only decision is the €500 prototype.

Questions apartment rentals ask us

Can it read the bank account and match rent automatically?
Yes — a bank feed matches incoming payments to tenancies by reference and amount, marks them paid, and only surfaces the handful it can’t place. Anything unpaid past rent day starts the arrears sequence on its own.
We’re at 48 flats and still buying — will it keep up?
That’s the design. Adding a unit is a record, not a project — it inherits the reminders, compliance chasers and P&L reporting on day one, whether you run 40 flats or 200.
How long until we’re live?
A working prototype in about a week for €500. The full build usually lands in three to six weeks, depending on how many buildings, bank accounts and integrations are in scope.
Who owns the system and the data?
You do — entirely. It’s your system, hosted for you, and you can export everything at any time. No per-seat lock-in.

Have a mess like this one?

Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.

Get a free plan & price