appy.agency
CRM for bakeries

A CRM built for artisan bakeries

Cake orders, bake lists, standing orders and delivery rounds in one place — the ovens know what tomorrow looks like before you do.

Free · no signup · a real plan and price in ~10 minutes, in your words.

to a working prototype
~1 week
to start
€500
that write themselves
Bake lists

Off-the-shelf CRMs were built for a sales team. Not for bakeries.

Tomorrow’s bake list is stitched together at 9pm from texts, the order book and memory — and one forgotten wedding cake undoes a year of word of mouth.

Standing orders live in the driver’s head. When a café pauses for a week and nobody tells the ovens, you eat the waste.

Deposits get forgotten in the excitement of saying yes — so a Saturday slot sits held for weeks, then the customer vanishes.

Wholesale invoicing is a monthly evening of spreadsheets, and the late payers only get chased when the flour bill lands.

See it from the inside

What your CRM would look like — screen by screen.

Not stock screenshots — this is the shape of the system we’d build for bakeries: your records, your stages, your words. Click through the screens.

The 6am screen — what’s due out the door, which cakes collect this week, and what the automations did while the ovens warmed up.

A real starting point

Here’s the analysis we’d start from — for bakeries.

Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.

Your system, mapped

Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.

What it tracks

OrdersProductsStanding ordersProduction listsDelivery roundsInvoices

Where customers reach you

Website formInstagramPhoneWalk-in

Connects to

StripeSMS gatewayAccounting export

Busywork the system takes over

  • Standing-order confirmationstexts each café the night before — a reply adjusts tomorrow’s loaves
  • Production list buildertomorrow’s orders roll into one bake list at 21:00, printed for the ovens
  • Deposit & balance chasingholds the date, chases the deposit, asks for the balance before collection
  • Monthly invoice runeach wholesale account’s deliveries become one invoice on the 1st

What this replaces — where it hurts today

  • Bake list rebuilt nightly by hand
  • Standing orders in the driver’s head
  • Deposits and invoices chased late

Your price, from your answers

Standard scope

Prototype · 1 weekstart here

€500

  • Order + wholesale account records
  • The cake-order board
  • The nightly production-list automation

Full build

€3,500€6,500

Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.

€3,000every appy build lands in this band€9,000

What sets your scope

  • · Custom orders with deposits & balances
  • · Standing orders that build the bake list
  • · Delivery rounds & monthly invoicing

Run · monthly

€160/mo

Hosting, monitoring, fixes and small improvements.

If you go all the way: ≈ €5,420 first year, all-in — and you own everything. Today's only decision is the €500 prototype.

Questions bakeries ask us

Can it talk to our till and accounting software?
Yes — we build around what you already run. Shop sales stay in the till; wholesale and custom orders live here, and anything with an export or API feeds your accounting package so month-end is a download, not a retype.
Cafés change their order at 9pm — can it cope?
That’s the point. Each café gets a confirmation text the evening before; a reply adjusts their order, and the bake list rebuilds itself up to a cut-off you choose. After that, changes flag for a human instead of silently missing the ovens.
How long until we’re live?
A working prototype in about a week for €500. The full build usually lands in three to six weeks, depending on how many products, rounds and integrations are in scope.
Who owns the system and the data?
You do — entirely. It’s your system, hosted for you, and you can export everything at any time. No per-seat lock-in.

Have a mess like this one?

Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.

Build my free software plan