appy.agency
CRM for sailing schools

A CRM built for sailing schools

Students, lessons, boats and instructors on one board — rebooking a rained-out lesson is one click, not eleven phone calls.

Free · no signup · a real plan and price in ~10 minutes, in your words.

to rebook a weather hold
One click
to start
€500
to a working prototype
~1 week

Off-the-shelf CRMs were built for a sales team. Not for sailing schools.

A weather hold means a morning of phone calls to reshuffle every affected lesson by hand.

Boats and instructors get double-booked because availability lives in three different heads.

Student progress and certifications sit in a folder nobody can find at renewal time.

The season spikes and the booking inbox becomes the business’s single point of failure.

See it from the inside

What your CRM would look like — screen by screen.

Not stock screenshots — this is the shape of the system we’d build for sailing schools: your records, your stages, your words. Click through the screens.

The morning screen — today’s launches, the wind call and boat lineup, plus what the automations reshuffled before the kettle boiled.

A real starting point

Here’s the analysis we’d start from — for sailing schools.

Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.

Your system, mapped

Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.

What it tracks

StudentsLessonsBoatsInstructorsCertifications

Where customers reach you

WebsitePhoneEmail

Connects to

PaymentCalendarWeather feed

Busywork the system takes over

  • Weather-hold rebookingoffers everyone affected a new slot in one click
  • Lesson reminderswith kit list and meeting point
  • Certification issuancesent the moment a course completes
  • Season-pass renewalsnudged before they lapse

What this replaces — where it hurts today

  • Rebooking rained-out lessons by phone
  • Boats & instructors double-booked
  • Certifications lost at renewal time

Your price, from your answers

Standard scope

Prototype · 1 weekstart here

€500

  • Student + lesson records
  • The boat & instructor board
  • The one-click rebooking automation

Full build

€3,500€6,500

Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.

€3,000every appy build lands in this band€9,000

What sets your scope

  • · Boat + instructor scheduling
  • · Weather-hold rebooking flow
  • · Student progress & certifications

Run · monthly

€150/mo

Hosting, monitoring, fixes and small improvements.

If you go all the way: ≈ €5,300 first year, all-in — and you own everything. Today's only decision is the €500 prototype.

Questions sailing schools ask us

Can it rebook a whole day of lessons when the weather turns?
Yes — that’s the headline feature. Put a session on weather hold and everyone affected is offered the next suitable slot automatically, instead of a morning on the phone.
Does it track student levels and certifications?
Yes. Each student carries their level and history; certifications issue automatically when a course completes, and renewals get nudged before they lapse.
What does it cost to get going?
€500 for a working prototype in about a week, then €3,000–€6,500 for the full build depending on fleet size and integrations, plus a small monthly run fee.

Have a mess like this one?

Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.

Get a free plan & price