appy.agency
CRM for farm shops & producers

A CRM built for farm shops & producers

Veg boxes, wholesale orders and delivery rounds in one place — subscriptions bill themselves, and every glut finds a buyer before it spoils.

Free · no signup · a real plan and price in ~10 minutes, in your words.

to a working prototype
~1 week
to start
€500
that bill themselves
Boxes

Off-the-shelf CRMs were built for a sales team. Not for farm shops & producers.

Box swaps, pauses and “no kale this week” pile up in texts and emails — miss one and a customer gets the wrong box and cancels.

Wholesale orders come in by phone and WhatsApp, then get re-typed into a pick-list and an invoice — every hop is a chance to short a restaurant.

A glut of courgettes ripens all at once with no fast way to tell customers, so crates rot in the barn instead of turning into cash.

Who’s owed what across boxes and Net-14 wholesale accounts lives in a spreadsheet, so invoices go out late and cash flow limps.

See it from the inside

What your CRM would look like — screen by screen.

Not stock screenshots — this is the shape of the system we’d build for farm shops & producers: your records, your stages, your words. Click through the screens.

The grower’s morning screen — boxes going out, wholesale to pick, delivery rounds — and what the automations already did before sunrise.

A real starting point

Here’s the analysis we’d start from — for farm shops & producers.

Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.

Your system, mapped

Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.

What it tracks

CustomersVeg boxesWholesale accountsOrdersProduceDeliveries

Where customers reach you

WebsitePhoneWhatsAppMarket stall

Connects to

StripeAccounting exportDelivery routing

Busywork the system takes over

  • Veg-box billingcharges every active box on its cycle and skips holidays
  • Box contents noticeemails the week’s box list and recipes each Sunday
  • Delivery-round noticestexts each account a delivery window on the day
  • Glut alertsflags a surplus to shift before it spoils

What this replaces — where it hurts today

  • Box changes lost in texts
  • Wholesale orders re-typed by hand
  • Gluts spoiling before they sell

Your price, from your answers

Standard scope

Prototype · 1 weekstart here

€500

  • Customer + veg-box records
  • The weekly order board
  • The veg-box billing automation

Full build

€4,000€7,500

Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.

€3,000every appy build lands in this band€9,000

What sets your scope

  • · Veg-box subscriptions & billing
  • · Wholesale orders & delivery rounds
  • · Harvest, stock & glut planning

Run · monthly

€180/mo

Hosting, monitoring, fixes and small improvements.

If you go all the way: ≈ €6,160 first year, all-in — and you own everything. Today's only decision is the €500 prototype.

Questions farm shops & producers ask us

Can it take card payments for veg boxes and the wholesale accounts?
Yes. Box subscriptions bill themselves on their cycle through Stripe, and wholesale accounts can run on Net-14 terms with invoices raised automatically as orders go out.
Our box contents change every week with the harvest — can it cope?
That’s the point. You set the week’s box list from what’s ripe, the customer notice and recipes go out on their own, and anyone who’s skipped or paused is left out of the pick-list.
How long until we’re live?
A working prototype in about a week for €500. The full build usually lands in three to six weeks, depending on how many rounds, boxes and integrations are in scope.
Who owns the system and the data?
You do — entirely. It’s your system, hosted for you, and you can export every customer, order and box at any time. No per-seat lock-in.

Have a mess like this one?

Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.

Build my free software plan