appy.agency
CRM for event & wedding planning

A CRM built for event & wedding planners

Events, vendors, run-sheets and budgets in one place — deposits collect themselves, every vendor knows their call time, and no balance is a surprise on the day.

Free · no signup · a real plan and price in ~10 minutes, in your words.

to a working prototype
~1 week
to start
€500
that send themselves
Run-sheets

Off-the-shelf CRMs were built for a sales team. Not for event & wedding planning.

Every event lives in its own spreadsheet — budget in one tab, vendors in another, and the version the client saw is three saves behind.

Vendor balances live in your head. Miss one and the florist is ringing you at 7am on the wedding morning.

Run-sheets get rebuilt from scratch for every event, emailed out as PDFs — and the band still calls to ask their set time.

Enquiries land while you’re on-site running someone else’s big day. By the time you reply, the couple has booked whoever answered first.

See it from the inside

What your CRM would look like — screen by screen.

Not stock screenshots — this is the shape of the system we’d build for event & wedding planning: your records, your stages, your words. Click through the screens.

The planner’s morning screen — what’s coming up, who still owes what, which contracts are unsigned — and what the automations already handled.

A real starting point

Here’s the analysis we’d start from — for event & wedding planning.

Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.

Your system, mapped

Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.

What it tracks

EventsClientsVendorsBookingsRun-sheetsBudgets

Where customers reach you

Website formInstagramPhoneReferral

Connects to

StripeCalendarAccounting export

Busywork the system takes over

  • Deposit collectioninvoice and card link fire the moment the contract is signed
  • Vendor payment remindersevery balance chased at 30 and 7 days before the event
  • Run-sheet distributioneach vendor gets their own call times, five days out
  • Enquiry first replybrochure and call-booking link sent within minutes, not days

What this replaces — where it hurts today

  • Vendor balances tracked in your head
  • Budgets across five spreadsheets
  • Run-sheets rebuilt for every event

Your price, from your answers

Standard scope

Prototype · 1 weekstart here

€500

  • Event + vendor records
  • The season’s pipeline board
  • The vendor payment-reminder automation

Full build

€4,000€7,500

Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.

€3,000every appy build lands in this band€9,000

What sets your scope

  • · Vendor bookings & balance tracking
  • · Run-sheet builder & distribution
  • · Deposit & instalment collection

Run · monthly

€180/mo

Hosting, monitoring, fixes and small improvements.

If you go all the way: ≈ €6,160 first year, all-in — and you own everything. Today's only decision is the €500 prototype.

Questions event & wedding planning ask us

Can it take deposits and instalments, and talk to our calendar?
Yes — contracts trigger a Stripe payment link the moment they’re signed, instalments chase themselves, and every event, tasting and walkthrough syncs to the calendar you already live in.
Our vendors won’t log into another system — does this still work?
They never have to. Run-sheets, call times, contracts and payment reminders reach vendors by email or WhatsApp, and their replies land on the event record. The system is for you; vendors just get fewer confusing threads.
How long until we’re live?
A working prototype in about a week for €500. The full build usually lands in three to six weeks, depending on how many event types and integrations are in scope.
Who owns the system and the data?
You do — entirely. It’s your system, hosted for you, and you can export everything at any time. No per-seat lock-in.

Have a mess like this one?

Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.

Build my free software plan