appy.agency
CRM for coaching & consultancy

A CRM built for coaches & consultants

Clients, sessions, programmes and invoices in one place — reminders and renewals chase themselves, so you spend your day coaching, not chasing.

Free · no signup · a real plan and price in ~10 minutes, in your words.

to a working prototype
~1 week
to start
€500
that nudge themselves
Renewals

Off-the-shelf CRMs were built for a sales team. Not for coaching & consultancy.

Session notes live in three notebooks and a Notes app — so the thread of a client’s progress goes cold, and the next session starts from scratch.

Renewals get remembered a fortnight too late — the programme ends, the client drifts, and the next block never gets sold.

Invoicing is a Sunday-night job — some go out late, a few never go out at all, and chasing them is worse.

Discovery calls turn into “I’ll send a proposal” and then nothing — warm leads quietly cool while you’re delivering sessions.

See it from the inside

What your CRM would look like — screen by screen.

Not stock screenshots — this is the shape of the system we’d build for coaching & consultancy: your records, your stages, your words. Click through the screens.

The coach’s morning screen — today’s sessions, discovery calls in the diary, what’s owed — and what the automations already handled before coffee.

A real starting point

Here’s the analysis we’d start from — for coaching & consultancy.

Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.

Your system, mapped

Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.

What it tracks

ClientsProgrammesSessionsPackagesDiscovery callsInvoices

Where customers reach you

WebsiteReferralLinkedInPhone

Connects to

CalendarVideo callsStripe

Busywork the system takes over

  • Session reminderstexts and emails the client before each session, with one-tap confirm
  • Notes & actionsshares the agreed notes and next steps once a session closes
  • Renewal nudgeoffers the next block two sessions before a programme ends
  • Invoice & chaseraises the invoice on completion and chases if it goes unpaid

What this replaces — where it hurts today

  • Notes scattered across notebooks
  • Renewals forgotten mid-programme
  • Invoices chased at 9pm

Your price, from your answers

Standard scope

Prototype · 1 weekstart here

€500

  • Client + session records
  • One programme board
  • The session-reminder automation

Full build

€4,000€8,000

Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.

€3,000every appy build lands in this band€9,000

What sets your scope

  • · Programme & session tracking
  • · Automated reminders & notes
  • · Packages, renewals & invoicing

Run · monthly

€180/mo

Hosting, monitoring, fixes and small improvements.

If you go all the way: ≈ €6,160 first year, all-in — and you own everything. Today's only decision is the €500 prototype.

Questions coaching & consultancy ask us

Does it work with my calendar and video calls?
Yes — sessions sync both ways with Google or Outlook calendar, and every booking gets a Zoom or Meet link added automatically. The client confirms in one tap and the reminder does the rest.
I coach one-to-one — isn’t a CRM overkill for a solo practice?
It’s built for exactly that. One screen, no team admin, no per-seat clutter — just your clients, sessions and invoices in one place, so the busywork stops eating your evenings.
How long until we’re live?
A working prototype in about a week for €500. The full build usually lands in three to six weeks, depending on how many programmes, packages and integrations are in scope.
Who owns the system and the data?
You do — entirely. It’s your system, hosted for you, and you can export every client, note and invoice at any time. No per-seat lock-in.

Have a mess like this one?

Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.

Build my free software plan