appy.agency
CRM for tour operators

A CRM built for tour operators

Departures, manifests, guides and bookings on one board — vouchers send themselves, and a weather call is one click, not forty phone calls.

Free · no signup · a real plan and price in ~10 minutes, in your words.

to a working prototype
~1 week
to start
€500
handled in one click
Weather calls

Off-the-shelf CRMs were built for a sales team. Not for tour operators.

One dodgy forecast means a morning on the phone rebooking forty guests by hand — and half of them book with someone else while they wait.

Website, phone, marketplaces and walk-ups all sell the same seats — capacity lives in a spreadsheet that’s wrong by lunchtime, and an oversold boat costs you the review score.

Guides get the manifest by screenshot the night before — dietary flags and late additions included, sometimes.

Waivers get signed on a clipboard at the meeting point while the tide window closes and the 09:00 leaves late.

See it from the inside

What your CRM would look like — screen by screen.

Not stock screenshots — this is the shape of the system we’d build for tour operators: your records, your stages, your words. Click through the screens.

The 7am screen — today’s departures, seats sold, who’s guiding what — and the waivers the system already chased before you sat down.

A real starting point

Here’s the analysis we’d start from — for tour operators.

Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.

Your system, mapped

Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.

What it tracks

ToursDeparturesBookingsGuestsGuidesVouchers

Where customers reach you

WebsitePhoneWhatsAppWalk-in

Connects to

StripeSMS gatewayAccounting export

Busywork the system takes over

  • Voucher on bookingQR ticket, meeting-point pin and kit list, sent the second payment clears
  • Waiver chasernudges unsigned guests at 48 and 24 hours before departure
  • Weather-hold rebookingoffers every affected guest the next three departures, one tap to switch
  • Guide manifestfinal guest list with dietary and medical flags, two hours before off

What this replaces — where it hurts today

  • Capacity in a spreadsheet
  • Weather calls made by phone
  • Manifests sent by screenshot

Your price, from your answers

Standard scope

Prototype · 1 weekstart here

€500

  • Tour + departure records
  • Online booking with live seat counts
  • The voucher-and-waiver automation

Full build

€4,000€7,500

Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.

€3,000every appy build lands in this band€9,000

What sets your scope

  • · Live capacity across every sales channel
  • · Weather-hold rebooking flow
  • · Online waivers & guide manifests

Run · monthly

€180/mo

Hosting, monitoring, fixes and small improvements.

If you go all the way: ≈ €6,160 first year, all-in — and you own everything. Today's only decision is the €500 prototype.

Questions tour operators ask us

We sell through GetYourGuide and Viator — does this replace them?
No — it sits underneath them. Marketplace bookings land on the same departure as your direct ones, so capacity is right everywhere and the boat never oversells. Your own site sells the same seats commission-free, and over time the balance shifts your way.
What actually happens when we cancel for weather?
One click puts the departure on hold. Every affected guest gets a message with the next three dates and a one-tap rebook; whoever doesn’t switch is queued for a refund. What used to be a morning on the phone is over before the kettle boils.
How long until we’re live?
A working prototype in about a week for €500. The full build usually lands in three to six weeks, depending on how many tours, channels and integrations are in scope.
Who owns the system and the data?
You do — entirely. It’s your system, hosted for you, and you can export everything at any time. No per-seat lock-in.

Have a mess like this one?

Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.

Build my free software plan