appy.agency
CRM for catering companies

A CRM built for catering companies

Enquiries, tastings, menus, staffing and deliveries in one place — deposits chase themselves, and the kitchen packs from the same sheet the driver signs off.

Free · no signup · a real plan and price in ~10 minutes, in your words.

to a working prototype
~1 week
to start
€500
that chase themselves
Deposits

Off-the-shelf CRMs were built for a sales team. Not for catering companies.

Enquiries land in an inbox between supplier invoices — by the time you reply, the date has gone to whoever answered the same morning.

The dietary matrix is a spreadsheet emailed around the kitchen. One stale version and the wrong plate reaches a coeliac guest — that risk rides along to every event.

Staffing lives in a WhatsApp group. You find out you’re two waiters short when the van is already loaded.

Deposits and final balances get chased between services. Some slip entirely — and you end up part-funding someone else’s wedding.

See it from the inside

What your CRM would look like — screen by screen.

Not stock screenshots — this is the shape of the system we’d build for catering companies: your records, your stages, your words. Click through the screens.

The morning screen before service — the week’s events, deposits still out, and what the automations packed, chased and confirmed overnight.

A real starting point

Here’s the analysis we’d start from — for catering companies.

Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.

Your system, mapped

Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.

What it tracks

EventsEnquiriesMenusDietariesStaff shiftsDeliveries

Where customers reach you

Website formPhoneInstagramReferral

Connects to

StripeAccounting exportGoogle Calendar

Busywork the system takes over

  • Enquiry triageinstant reply with dates, sample menus and a tasting slot
  • Deposit chaserraises the invoice on booking and nudges until it’s paid
  • Final numbers requestasks for confirmed covers and dietaries 10 days out
  • Staff call-outoffers open shifts to the casual pool the moment an event confirms

What this replaces — where it hurts today

  • Enquiries answered too late
  • Dietary matrix version chaos
  • Staffing over WhatsApp

Your price, from your answers

Standard scope

Prototype · 1 weekstart here

€500

  • Enquiry + event records
  • The enquiry-to-confirmed board
  • The deposit-chaser automation

Full build

€4,500€7,500

Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.

€3,000every appy build lands in this band€9,000

What sets your scope

  • · Event pipeline with tastings & proposals
  • · Dietary matrix shared with the kitchen
  • · Shift call-outs & delivery pack lists

Run · monthly

€190/mo

Hosting, monitoring, fixes and small improvements.

If you go all the way: ≈ €6,780 first year, all-in — and you own everything. Today's only decision is the €500 prototype.

Questions catering companies ask us

Can it talk to our accounting software and take card payments?
Yes. Deposits and balances go out as Stripe payment links, and everything reconciles into your accounting package — Xero, QuickBooks or a plain export. No more retyping invoices on a Sunday night.
How does it handle allergies and dietary requirements?
Guests’ dietaries live on the event, not in an emailed spreadsheet. The kitchen sheet and the per-table matrix are generated from the same record, so a late coeliac addition updates everywhere at once — there is no stale version to plate from.
How long until we’re live?
A working prototype in about a week for €500. The full build usually lands in three to six weeks, depending on how many vans, venues and integrations are in scope.
Who owns the system and the data?
You do — entirely. It’s your system, hosted for you, and you can export everything at any time. No per-seat lock-in.

Have a mess like this one?

Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.

Build my free software plan