A CRM built for catering companies
Enquiries, tastings, menus, staffing and deliveries in one place — deposits chase themselves, and the kitchen packs from the same sheet the driver signs off.
Free · no signup · a real plan and price in ~10 minutes, in your words.
- to a working prototype
- ~1 week
- to start
- €500
- that chase themselves
- Deposits
Off-the-shelf CRMs were built for a sales team. Not for catering companies.
Enquiries land in an inbox between supplier invoices — by the time you reply, the date has gone to whoever answered the same morning.
The dietary matrix is a spreadsheet emailed around the kitchen. One stale version and the wrong plate reaches a coeliac guest — that risk rides along to every event.
Staffing lives in a WhatsApp group. You find out you’re two waiters short when the van is already loaded.
Deposits and final balances get chased between services. Some slip entirely — and you end up part-funding someone else’s wedding.
See it from the inside
What your CRM would look like — screen by screen.
Not stock screenshots — this is the shape of the system we’d build for catering companies: your records, your stages, your words. Click through the screens.
The morning screen before service — the week’s events, deposits still out, and what the automations packed, chased and confirmed overnight.
A real starting point
Here’s the analysis we’d start from — for catering companies.
Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.
Your system, mapped
Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.
What it tracks
Where customers reach you
Connects to
Busywork the system takes over
- Enquiry triage — instant reply with dates, sample menus and a tasting slot
- Deposit chaser — raises the invoice on booking and nudges until it’s paid
- Final numbers request — asks for confirmed covers and dietaries 10 days out
- Staff call-out — offers open shifts to the casual pool the moment an event confirms
What this replaces — where it hurts today
- Enquiries answered too late
- Dietary matrix version chaos
- Staffing over WhatsApp
Your price, from your answers
Standard scopePrototype · 1 weekstart here
€500
- Enquiry + event records
- The enquiry-to-confirmed board
- The deposit-chaser automation
Full build
€4,500–€7,500
Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.
What sets your scope
- · Event pipeline with tastings & proposals
- · Dietary matrix shared with the kitchen
- · Shift call-outs & delivery pack lists
Run · monthly
€190/mo
Hosting, monitoring, fixes and small improvements.
If you go all the way: ≈ €6,780 first year, all-in — and you own everything. Today's only decision is the €500 prototype.
Questions catering companies ask us
- Can it talk to our accounting software and take card payments?
- Yes. Deposits and balances go out as Stripe payment links, and everything reconciles into your accounting package — Xero, QuickBooks or a plain export. No more retyping invoices on a Sunday night.
- How does it handle allergies and dietary requirements?
- Guests’ dietaries live on the event, not in an emailed spreadsheet. The kitchen sheet and the per-table matrix are generated from the same record, so a late coeliac addition updates everywhere at once — there is no stale version to plate from.
- How long until we’re live?
- A working prototype in about a week for €500. The full build usually lands in three to six weeks, depending on how many vans, venues and integrations are in scope.
- Who owns the system and the data?
- You do — entirely. It’s your system, hosted for you, and you can export everything at any time. No per-seat lock-in.
Have a mess like this one?
Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.
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