A CRM built for car dealerships
Stock, leads, test drives and finance on one board — portal enquiries answer themselves in seconds, and every car knows how long it’s been sitting.
Free · no signup · a real plan and price in ~10 minutes, in your words.
- to a working prototype
- ~1 week
- to start
- €500
- to answer every portal lead
- <1 min
Off-the-shelf CRMs were built for a sales team. Not for car dealerships.
Portal leads land in an inbox and get answered when someone’s free — but the buyer emailed four dealers, and the first reply wins the test drive.
Nobody really knows which cars are going stale. Day 60 arrives as a surprise, and the discount that follows comes straight out of the margin.
Deals live in the salesman’s notebook — the p/x figure, the finance quote, what was promised. When he’s off, the deal stalls; when he leaves, it walks out with him.
Finance applications drag for days over a missing payslip, and aftersales never hears about the buyer again — no MOT reminder, no service booking, no second sale.
See it from the inside
What your CRM would look like — screen by screen.
Not stock screenshots — this is the shape of the system we’d build for car dealerships: your records, your stages, your words. Click through the screens.
The sales manager’s morning screen — fresh leads, today’s test drives, the month’s gross — and what got answered before anyone sat down.
A real starting point
Here’s the analysis we’d start from — for car dealerships.
Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.
Your system, mapped
Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.
What it tracks
Where customers reach you
Connects to
Busywork the system takes over
- Lead auto-response — answers every portal enquiry in under a minute, with photos and a drive slot
- Test drive reminders — SMS the day before and the morning of — no-shows all but disappear
- Stock aging alerts — flags any car past 45 days for a price review before it goes stale
- MOT & service reminders — brings last year’s buyers back to your workshop, not the one down the road
What this replaces — where it hurts today
- Portal leads answered hours late
- Stale stock nobody spotted
- Deals living in one salesman’s notebook
Your price, from your answers
Standard scopePrototype · 1 weekstart here
€500
- Vehicle + lead records
- The sales pipeline board
- The lead auto-response automation
Full build
€4,500–€8,000
Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.
What sets your scope
- · Stock list synced with the portal feed
- · Lead auto-response & test drive booking
- · Part-exchange and finance on the deal card
Run · monthly
€200/mo
Hosting, monitoring, fixes and small improvements.
If you go all the way: ≈ €6,900 first year, all-in — and you own everything. Today's only decision is the €500 prototype.
Questions car dealerships ask us
- Can it pull our stock from AutoTrader or our DMS?
- Yes — the stock list syncs from your portal feed or DMS export, so a car added once shows up everywhere: the board, the website, the lead threads. Price changes push back out the same way.
- Will the salespeople actually use it, or keep deals in their phones?
- They use it because it does their chasing for them — leads arrive already answered, test drives book themselves, and the p/x and finance status sit on the deal card. The manager gets the whole pipeline; nobody retypes anything.
- How long until we’re live?
- A working prototype in about a week for €500. The full build usually lands in three to six weeks, depending on the portal feeds and finance integrations in scope.
- Who owns the system and the data?
- You do — entirely. It’s your system, hosted for you, and you can export everything at any time. No per-seat lock-in.
Have a mess like this one?
Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.
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