appy.agency
CRM for video production

A CRM built for video production

Projects, shoots, edits and sign-off in one place — call sheets send themselves, review links chase themselves, and every job ships with its invoice.

Free · no signup · a real plan and price in ~10 minutes, in your words.

to a working prototype
~1 week
to start
€500
that chase themselves
Sign-offs

Off-the-shelf CRMs were built for a sales team. Not for video production.

Call sheets, kit lists and locations live in a dozen threads — and the morning of a shoot, something always gets missed.

Edits sit in someone’s inbox waiting on sign-off. The project stalls, and so does the invoice.

Deposits go uncollected and balances go unchased — you’ve shot the whole job before the money’s in.

Every project’s status lives in the producer’s head. The day they’re on set, no one else can answer the client.

See it from the inside

What your CRM would look like — screen by screen.

Not stock screenshots — this is the shape of the system we’d build for video production: your records, your stages, your words. Click through the screens.

The producer’s morning screen — shoots coming up, edits waiting on the client, cash invoiced — and what the automations already sorted today.

A real starting point

Here’s the analysis we’d start from — for video production.

Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.

Your system, mapped

Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.

What it tracks

ProjectsClientsShootsEditsDeliverablesInvoices

Where customers reach you

EmailPhoneWhatsAppWebsite form

Connects to

Frame.ioStripeAccounting export

Busywork the system takes over

  • Call sheet dispatchsends crew the call sheet the day before every shoot
  • Review link chasernudges the client when a cut sits unwatched
  • Deposit collectionno shoot books until the deposit clears
  • Invoice on deliverybalance invoice raised the moment the final ships

What this replaces — where it hurts today

  • Call sheets chased by hand
  • Edits stuck waiting on sign-off
  • Deposits and balances slipping

Your price, from your answers

Standard scope

Prototype · 1 weekstart here

€500

  • Project + client records
  • The shoot-scheduling board
  • The review-link chaser automation

Full build

€4,000€8,000

Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.

€3,000every appy build lands in this band€9,000

What sets your scope

  • · Project pipeline from brief to delivery
  • · Shoot scheduling with crew & kit
  • · Edit rounds & client review links

Run · monthly

€180/mo

Hosting, monitoring, fixes and small improvements.

If you go all the way: ≈ €6,160 first year, all-in — and you own everything. Today's only decision is the €500 prototype.

Questions video production ask us

Does it work with Frame.io and the review tools we already use?
Yes — we build around your kit. Review links from Frame.io (or Vimeo, or wherever you host cuts) attach straight to the project, and comments flow back so the next edit round opens itself.
Every project is different — can it cope with bespoke workflows?
It’s built for that. Stages, deliverables and automations are yours to shape per project type — a two-day corporate shoot and a six-week documentary run on the same board without being forced into one mould.
How long until we’re live?
A working prototype in about a week for €500. The full build usually lands in three to six weeks, depending on how many project types and integrations are in scope.
Who owns the system and the data?
You do — entirely. It’s your system, hosted for you, and you can export every project, contact and file at any time. No per-seat lock-in.

Have a mess like this one?

Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.

Build my free software plan