appy.agency
CRM for cleaning businesses

A CRM built for cleaning businesses

Quotes, crews, recurring bookings and payments in one place — customers book, sign and pay online while you add cleaners, not admin.

Free · no signup · a real plan and price in ~10 minutes, in your words.

online, by the customer
Book · sign · pay
to start
€500
to a working prototype
~1 week

Off-the-shelf CRMs were built for a sales team. Not for cleaning businesses.

Recurring jobs live in a calendar that only one person really understands — and it breaks the week they’re off.

Quotes get scribbled on the back of an envelope, then re-typed into an invoice that goes out late.

Chasing payments eats an evening a week. Some just never get chased.

Which crew is where today? The answer is a group chat, not a system.

See it from the inside

What your CRM would look like — screen by screen.

Not stock screenshots — this is the shape of the system we’d build for cleaning businesses: your records, your stages, your words. Click through the screens.

The owner’s morning screen — who’s out, what’s booked, what got paid overnight — before the first van leaves the yard.

A real starting point

Here’s the analysis we’d start from — for cleaning businesses.

Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.

Your system, mapped

Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.

What it tracks

ClientsJobsCrewsQuotesInvoices

Where customers reach you

WebsitePhoneWhatsApp

Connects to

StripeCalendarAccounting

Busywork the system takes over

  • Recurring job generationnext visit books itself
  • Booking remindersto client and crew the day before
  • Payment collectioncard charged when the job closes
  • Review requestssent after a completed clean

What this replaces — where it hurts today

  • Recurring schedule in one person’s head
  • Payments chased by hand
  • Crew allocation over group chat

Your price, from your answers

Standard scope

Prototype · 1 weekstart here

€500

  • Client + job records
  • The recurring-booking board
  • Online booking & payment link

Full build

€3,500€6,500

Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.

€3,000every appy build lands in this band€9,000

What sets your scope

  • · Recurring bookings & crew scheduling
  • · Online quote → sign → pay
  • · Automated invoicing & payment collection

Run · monthly

€150/mo

Hosting, monitoring, fixes and small improvements.

If you go all the way: ≈ €5,300 first year, all-in — and you own everything. Today's only decision is the €500 prototype.

Questions cleaning businesses ask us

Can customers book and pay online themselves?
Yes — that’s the point. They pick a slot, sign the terms and pay by card, and the job lands on your board with the crew and recurrence already set.
Does it handle recurring jobs — weekly, fortnightly, monthly?
Yes. Set the pattern once and the next visit generates itself, with reminders to both the client and the crew.
How much does it cost to start?
€500 for a working prototype in about a week. The full build typically runs €3,000–€6,500 depending on scope, then a small monthly fee to host and run it.

Have a mess like this one?

Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.

Get a free plan & price