appy.agency
CRM for retail shops

A CRM built for independent retail shops

Stock, customers, special orders and suppliers in one place — the reorder list writes itself, and nobody has to ring to ask if their order’s in.

Free · no signup · a real plan and price in ~10 minutes, in your words.

to a working prototype
~1 week
to start
€500
that write themselves
Reorders

Off-the-shelf CRMs were built for a sales team. Not for retail shops.

The reorder “system” is walking the shelves with a notepad — and the week it doesn’t happen, the bestsellers sell out and stay out.

Special orders live in a duplicate book by the till. The box arrives, nobody rings the customer, and the sale sits in the back room for a fortnight.

Supplier orders, delivery notes and invoices never quite agree — and the shortages you don’t spot are money quietly gone.

Your regulars are the business, but the loyalty scheme is a stamp card — you couldn’t say who’s stopped coming in, or when.

See it from the inside

What your CRM would look like — screen by screen.

Not stock screenshots — this is the shape of the system we’d build for retail shops: your records, your stages, your words. Click through the screens.

The counter-side morning screen — what’s running low, whose order came in, and what the automations chased before the kettle boiled.

A real starting point

Here’s the analysis we’d start from — for retail shops.

Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.

Your system, mapped

Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.

What it tracks

ProductsCustomersSpecial ordersSuppliersPurchase ordersDeliveries

Where customers reach you

In storePhoneWhatsAppWebsite

Connects to

EPOS / card terminalBarcode scannerAccounting export

Busywork the system takes over

  • Low-stock reorder listlines below par land on the right supplier’s draft order
  • Arrival textsthe customer is told the moment their special order is checked in
  • Uncollected order nudgesa gentle reminder at day five, opening hours attached
  • Delivery reconciliationdelivery notes matched to orders, shortages and breakages flagged

What this replaces — where it hurts today

  • Reorders done by notepad
  • Special orders forgotten by the till
  • Delivery notes never reconciled

Your price, from your answers

Standard scope

Prototype · 1 weekstart here

€500

  • Product + customer records
  • The special-orders board
  • The arrival-text automation

Full build

€4,000€7,500

Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.

€3,000every appy build lands in this band€9,000

What sets your scope

  • · Stock levels & automated reorder lists
  • · Special orders with arrival texts
  • · Loyalty tied to the till

Run · monthly

€170/mo

Hosting, monitoring, fixes and small improvements.

If you go all the way: ≈ €6,040 first year, all-in — and you own everything. Today's only decision is the €500 prototype.

Questions retail shops ask us

Does it work with our till and card terminal?
Yes — we build around what you already ring sales through. Anything with an export or API can feed stock levels and loyalty points, so the shelf count updates itself instead of waiting for the Sunday stocktake.
We’re two people behind a counter — is this overkill?
No — it’s sized to the shop. You get the handful of screens you actually need: what’s low, who’s waiting, what’s on order. No modules you’ll never open, and nothing that takes longer than the notepad did.
How long until we’re live?
A working prototype in about a week for €500. The full build usually lands in three to six weeks, depending on suppliers, integrations and how much history you want brought across.
Who owns the system and the data?
You do — entirely. It’s your system, hosted for you, and you can export everything at any time. No per-seat lock-in.

Have a mess like this one?

Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.

Build my free software plan