appy.agency
CRM for music festivals

A CRM built for music festivals

Artists, stages, tickets and logistics on one board — offers, advancing and settlement stop living in forty spreadsheet tabs three weeks before gates.

Free · no signup · a real plan and price in ~10 minutes, in your words.

to a working prototype
~1 week
to start
€500
that chases itself
Advancing

Off-the-shelf CRMs were built for a sales team. Not for music festivals.

The lineup lives in a spreadsheet, the offers in email, the contracts in a drive — and nobody is sure which agent actually confirmed.

Advancing is a six-week email avalanche: riders, stage plots, channel lists, arrival times — chased by hand, per artist, every year.

Transport and hotels are booked off WhatsApp messages. One missed pickup and a headliner is standing at the airport.

Settlement week means reconstructing every fee, deposit and rider cost from scratch — while the site crew is already tearing down.

See it from the inside

What your CRM would look like — screen by screen.

Not stock screenshots — this is the shape of the system we’d build for music festivals: your records, your stages, your words. Click through the screens.

The production office at 9am — days to gates, ticket sales, who’s confirmed and how far the advancing has got, without opening a single spreadsheet.

A real starting point

Here’s the analysis we’d start from — for music festivals.

Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.

Your system, mapped

Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.

What it tracks

ArtistsOffersStages & slotsAdvancing itemsLogisticsSettlements

Where customers reach you

EmailAgent portalsWhatsAppPhone

Connects to

Ticketing platformAccounting exportGoogle Drive

Busywork the system takes over

  • Advancing chaserrequests riders and plots on a schedule, per artist
  • Contract remindersnudges agents when paperwork sits unsigned
  • Logistics confirmationssends drivers and artists the same itinerary
  • Ticket milestone alertspings the team at every sales threshold

What this replaces — where it hurts today

  • Lineup scattered across tabs and inboxes
  • Advancing chased by hand
  • Settlement rebuilt from scratch

Your price, from your answers

Standard scope

Prototype · 1 weekstart here

€500

  • Artist + offer records
  • The booking pipeline board
  • The advancing-chaser automation

Full build

€6,000€11,000

Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.

€3,000every appy build lands in this band€9,000

What sets your scope

  • · Artist booking + advancing workflows
  • · Logistics tied to the schedule grid
  • · Settlement and budget tracking

Run · monthly

€220/mo

Hosting, monitoring, fixes and small improvements.

If you go all the way: ≈ €8,640 first year, all-in — and you own everything. Today's only decision is the €500 prototype.

Questions music festivals ask us

Can it pull ticket sales from our ticketing platform?
Yes — anything with an export or API can feed the dashboard, so sales milestones, daily numbers and scan counts sit next to the lineup instead of in another tab.
We run on freelancers who join eight weeks out — will they cope?
That’s the point of building it around your festival, not a generic tool. Stage managers see their stage, advancing sees advancing — each person gets one obvious screen, no training week required.
How long until we’re live?
A working prototype in about a week for €500. A full build lands in four to eight weeks — start it after settlement and it’s solid long before the next on-sale.
Who owns the system and the data?
You do — entirely. Your lineup history, agent contacts and settlement records stay yours, hosted for you, exportable at any time. No per-seat lock-in.

Have a mess like this one?

Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.

Get a free plan & price