appy.agency
CRM for jewellers

A CRM built for jewellers

Pieces, clients, repairs and commissions in one place — deposits chase themselves, and every bespoke job moves from sketch to collection on one board.

Free · no signup · a real plan and price in ~10 minutes, in your words.

to a working prototype
~1 week
to start
€500
that chase themselves
Deposits

Off-the-shelf CRMs were built for a sales team. Not for jewellers.

Commissions live in a diary and your head — a deposit goes uncollected, a stone arrives late, and a €4,000 bespoke job stalls on the bench.

Repairs pile up on a paper docket by the workshop. The piece is ready for a week before anyone rings, and the counter fills with work nobody’s collected.

Valuations quietly age out — clients under-insure, come back after a loss, and you’re the one explaining why the paperwork was three years old.

Your best clients have birthdays, anniversaries and wishlists, but none of it’s written down — so the occasion passes and the sale walks to the shop down the road.

See it from the inside

What your CRM would look like — screen by screen.

Not stock screenshots — this is the shape of the system we’d build for jewellers: your records, your stages, your words. Click through the screens.

The owner’s morning screen — commissions on the bench, repairs to collect, deposits owed — and what the automations already did today.

A real starting point

Here’s the analysis we’d start from — for jewellers.

Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.

Your system, mapped

Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.

What it tracks

ClientsPiecesCommissionsRepairsValuationsDeposits

Where customers reach you

In shopPhoneWhatsAppWebsite form

Connects to

Card terminalAccounting exportSMS gateway

Busywork the system takes over

  • Deposit reminderschases the deposit before a commission goes on the bench
  • Commission updatestexts the client at each stage from design to ready
  • Repair-ready textslets the customer know the moment their piece is ready to collect
  • Valuation remindersnudges clients when an insurance valuation turns three years old

What this replaces — where it hurts today

  • Deposits chased by hand
  • Repairs ready but uncollected
  • Valuations quietly ageing out

Your price, from your answers

Standard scope

Prototype · 1 weekstart here

€500

  • Client + piece records
  • The commission board
  • The deposit-reminder automation

Full build

€4,000€8,000

Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.

€3,000every appy build lands in this band€9,000

What sets your scope

  • · Commission pipeline & deposits
  • · Repairs & valuation reminders
  • · Client wishlists & occasions

Run · monthly

€180/mo

Hosting, monitoring, fixes and small improvements.

If you go all the way: ≈ €6,160 first year, all-in — and you own everything. Today's only decision is the €500 prototype.

Questions jewellers ask us

Does it work with our till and stock system?
Yes — we build around what you already use. Pieces link to your point-of-sale and stock counts, and anything with an export or API feeds the one screen you and the workshop work from.
Can it handle both retail stock and one-off bespoke commissions?
Yes — that’s the point. A piece off the shelf and a bespoke ring on the bench sit side by side, each with its own deposits, stages and documents, on the same board.
How long until we’re live?
A working prototype in about a week for €500. The full build usually lands in three to six weeks, depending on how many workshop stages and integrations are in scope.
Who owns the system and the data?
You do — entirely. It’s your system, hosted for you, and you can export every client, piece and valuation at any time. No per-seat lock-in.

Have a mess like this one?

Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.

Build my free software plan