A CRM built for magazine editorial teams
Stories, issues, contributors and deadlines in one place — copy chases itself, the flatplan fills on time, and fees go out the day the editor signs off.
Free · no signup · a real plan and price in ~10 minutes, in your words.
- to a working prototype
- ~1 week
- to start
- €500
- that chase themselves
- Deadlines
Off-the-shelf CRMs were built for a sales team. Not for magazine editorial.
The flatplan lives in a spreadsheet and the copy lives in email — nobody can say what’s actually filed until the week before press.
Deadline chasing is a full-time job done part-time. One late feature and the whole issue slips — and the printer charges you either way.
Contributor fees get agreed in DMs, invoiced from memory and paid late — your best writers quietly drift to whoever pays on time.
Every issue reinvents the process: which draft is current, who has the images, whether the rights were cleared. Ask three people, get three answers.
See it from the inside
What your CRM would look like — screen by screen.
Not stock screenshots — this is the shape of the system we’d build for magazine editorial: your records, your stages, your words. Click through the screens.
The editor’s morning screen — copy due this week, pages still open in the flatplan, and what got chased before anyone sat down.
A real starting point
Here’s the analysis we’d start from — for magazine editorial.
Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.
Your system, mapped
Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.
What it tracks
Where customers reach you
Connects to
Busywork the system takes over
- Deadline chasers — nudges the writer at five days, two days, and the morning copy is due
- Commission packs — brief, contract and fee sent the moment a story is greenlit
- Fee invoicing — contributor invoice raised automatically on editor sign-off
- Flatplan gap alerts — flags under-commissioned pages three weeks before press day
What this replaces — where it hurts today
- Flatplan in a spreadsheet
- Deadlines chased by hand
- Fees agreed in DMs
Your price, from your answers
Standard scopePrototype · 1 weekstart here
€500
- Story + contributor records
- One issue’s pipeline board
- The deadline-chaser automation
Full build
€4,000–€7,500
Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.
What sets your scope
- · Per-issue story pipeline & flatplan
- · Automated deadline chasing
- · Contributor fees & kill-fee handling
Run · monthly
€180/mo
Hosting, monitoring, fixes and small improvements.
If you go all the way: ≈ €6,160 first year, all-in — and you own everything. Today's only decision is the €500 prototype.
Questions magazine editorial ask us
- Does it work with Google Docs and our layout software?
- Yes — writers keep drafting where they draft. Each story links straight to its live doc, and once a piece is approved the copy and cleared images are handed to layout in one bundle, not fished out of email.
- We run print and digital on different schedules — can it cope?
- Yes. A story carries both a print slot and a publish date, so the same piece can sit in the June flatplan and go online the week it suits you. The deadlines and chasers track each independently.
- How long until we’re live?
- A working prototype in about a week for €500. The full build usually lands in three to six weeks, depending on how many titles, sections and integrations are in scope.
- Who owns the system and the data?
- You do — entirely. It’s your system, hosted for you, and you can export everything at any time. No per-seat lock-in.
Have a mess like this one?
Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.
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