A CRM built for e-commerce brands
Orders, stock, returns and customers across every channel in one place — the web store, the marketplaces and wholesale finally agree on what happened today.
Free · no signup · a real plan and price in ~10 minutes, in your words.
- to a working prototype
- ~1 week
- to start
- €500
- across every channel
- One stock truth
Off-the-shelf CRMs were built for a sales team. Not for e-commerce brands.
Orders arrive from the web store, Amazon and Etsy — and the truth about stock lives in none of them. Overselling means writing refund emails for money you’d already counted.
Returns run out of the inbox: labels made by hand, refunds tracked in a spreadsheet, and every so often one gets refunded twice.
You know revenue to the penny but not customers — who’s on their fifth order and who vanished after one never appears on the same screen.
Wholesale enquiries land in the same inbox as everything else, so a stockist who could move real volume waits a week for a price list — and orders from someone quicker.
See it from the inside
What your CRM would look like — screen by screen.
Not stock screenshots — this is the shape of the system we’d build for e-commerce brands: your records, your stages, your words. Click through the screens.
The owner’s morning screen — what needs dispatching, what’s stuck, what came back — and what the automations already handled overnight.
A real starting point
Here’s the analysis we’d start from — for e-commerce brands.
Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.
Your system, mapped
Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.
What it tracks
Where customers reach you
Connects to
Busywork the system takes over
- Abandoned-cart rescue — a nudge at one hour and again at a day — stops the moment they check out
- Dispatch updates — confirmed, shipped, out for delivery — nobody types a tracking email
- Return self-service — customer requests a return; the label and RMA issue themselves
- Low-stock reorder — flags any SKU under 14 days of cover and drafts the purchase order
What this replaces — where it hurts today
- Stock truth split across channels
- Returns run from the inbox
- No view of repeat customers
Your price, from your answers
Standard scopePrototype · 1 weekstart here
€500
- Order + customer records
- The fulfilment board
- The return-label automation
Full build
€4,500–€8,000
Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.
What sets your scope
- · Order sync across store & marketplaces
- · Returns & refund workflow
- · Inventory with reorder alerts
Run · monthly
€200/mo
Hosting, monitoring, fixes and small improvements.
If you go all the way: ≈ €6,900 first year, all-in — and you own everything. Today's only decision is the €500 prototype.
Questions e-commerce brands ask us
- Does it plug into Shopify and the marketplaces we already sell on?
- Yes — orders from Shopify, Amazon and Etsy land in one list, and stock movements flow back the other way so the channels stop overselling each other. Anything with an API or an export can feed the same screen.
- We already have Shopify — isn’t that enough?
- Shopify is the shop; this is the operation behind it. The moment you add marketplaces, wholesale and a proper returns pipeline, Shopify stops being the whole picture — this is the layer where all of it agrees.
- How long until we’re live?
- A working prototype in about a week for €500. The full build usually lands in three to six weeks, depending on how many channels and integrations are in scope.
- Who owns the system and the data?
- You do — entirely. It’s your system, hosted for you, and you can export everything at any time. No per-seat lock-in.
Have a mess like this one?
Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.
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