appy.agency
CRM for photography studios

A CRM built for photography studios

Enquiries, shoot days, editing and gallery delivery on one board — deposits chase themselves, and no gallery quietly goes out late.

Free · no signup · a real plan and price in ~10 minutes, in your words.

to a working prototype
~1 week
to start
€500
that chase themselves
Deposits

Off-the-shelf CRMs were built for a sales team. Not for photography studios.

Enquiries land on Instagram, email and the contact form — and the couple who doesn’t hear back by tomorrow books whoever replied first.

Deposits and balances get chased by hand, which means awkward money conversations the week of the wedding — or shooting before you’ve been paid.

The editing backlog lives in your head: which set is culled, which is retouched, whose promise date slips — until an apology discount fixes it.

Print and album sales are the easiest money in the business, and they never get offered because delivery day is also collapse-on-the-sofa day.

See it from the inside

What your CRM would look like — screen by screen.

Not stock screenshots — this is the shape of the system we’d build for photography studios: your records, your stages, your words. Click through the screens.

The studio’s morning screen — shoot days coming up, galleries still in the edit, money outstanding — and what already went out before coffee.

A real starting point

Here’s the analysis we’d start from — for photography studios.

Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.

Your system, mapped

Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.

What it tracks

ClientsShootsGalleriesDeliverablesQuotesInvoices

Where customers reach you

InstagramWebsite formEmailReferral

Connects to

StripeGallery hostCalendar

Busywork the system takes over

  • Enquiry auto-replypricing guide and booking link back within the minute
  • Deposit & balance chaserinvoice on booking, balance chased before shoot day
  • Gallery deliverylink sent on approval, nudge before it expires
  • Print & album upsellan album offer a week after delivery, built from the most-viewed images

What this replaces — where it hurts today

  • Enquiries answered too late
  • Deposits chased by hand
  • Editing backlog in one head

Your price, from your answers

Standard scope

Prototype · 1 weekstart here

€500

  • Client + shoot records
  • The enquiry-to-delivery board
  • The deposit-chaser automation

Full build

€3,500€7,000

Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.

€3,000every appy build lands in this band€9,000

What sets your scope

  • · Enquiry-to-booking pipeline with deposits
  • · Shoot scheduling & pre-shoot briefs
  • · Gallery delivery & print-upsell automations

Run · monthly

€160/mo

Hosting, monitoring, fixes and small improvements.

If you go all the way: ≈ €5,420 first year, all-in — and you own everything. Today's only decision is the €500 prototype.

Questions photography studios ask us

Does it work with Pixieset, Pic-Time or wherever our galleries live?
Yes — we build around your gallery host, not against it. Delivery links, download status and expiry dates sit on the client record, so the CRM knows a gallery went out and the upsell fires on time, wherever the images are actually hosted.
We’re two photographers and a retoucher — isn’t this overkill?
It’s sized to you. Small studios lose the most to admin because there’s no one to delegate it to — the system does the replying, chasing and nudging, and you keep shooting. It grows with a second shooter or a studio hire without changing tools.
How long until we’re live?
A working prototype in about a week for €500. The full build usually lands in three to six weeks, depending on how many shoot types, integrations and automations are in scope.
Who owns the system and the data?
You do — entirely. It’s your system, hosted for you, and you can export everything — clients, shoots, galleries, invoices — at any time. No per-seat lock-in.

Have a mess like this one?

Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.

Get a free plan & price