appy.agency
CRM for marketing agencies

A CRM built for marketing agencies

Clients, campaigns, deliverables and approvals in one place — work stops dying in email threads, and the retainer burn is visible before the month ends, not after.

Free · no signup · a real plan and price in ~10 minutes, in your words.

to a working prototype
~1 week
to start
€500
that chase themselves
Approvals

Off-the-shelf CRMs were built for a sales team. Not for marketing agencies.

Deliverables live in five tools and one long email thread — so "where is the Q3 campaign?" takes a meeting to answer.

Client approvals vanish into inboxes. Three days of silence becomes a missed deadline that was never anyone’s fault.

Retainer burn is invisible until the month closes — over-servicing quietly eats the margin on your best accounts.

Status updates are hand-written every Friday, from memory, by the account manager who’d rather be doing the work.

See it from the inside

What your CRM would look like — screen by screen.

Not stock screenshots — this is the shape of the system we’d build for marketing agencies: your records, your stages, your words. Click through the screens.

The owner’s morning screen — what’s due, who’s sitting on an approval, which retainers are running hot — and what the automations already chased today.

A real starting point

Here’s the analysis we’d start from — for marketing agencies.

Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.

Your system, mapped

Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.

What it tracks

ClientsCampaignsDeliverablesApprovalsHoursInvoices

Where customers reach you

EmailClient portalSlackMeetings

Connects to

Accounting softwareSlackGoogle Drive

Busywork the system takes over

  • Approval nudgeschases the client after 48 hours of silence
  • Friday status digestwrites the client update from the board, automatically
  • Retainer-burn alertsflags accounts at 80% of hours mid-month
  • Invoice on approvalproject work bills itself when it’s signed off

What this replaces — where it hurts today

  • Work scattered across tools and threads
  • Approvals lost in inboxes
  • Over-servicing invisible until month-end

Your price, from your answers

Standard scope

Prototype · 1 weekstart here

€500

  • Client + campaign records
  • The deliverables board
  • The approval-nudge automation

Full build

€4,000€8,000

Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.

€3,000every appy build lands in this band€9,000

What sets your scope

  • · Deliverable pipeline with client approvals
  • · Retainer hours & burn tracking
  • · Client-facing status portal

Run · monthly

€180/mo

Hosting, monitoring, fixes and small improvements.

If you go all the way: ≈ €6,160 first year, all-in — and you own everything. Today's only decision is the €500 prototype.

Questions marketing agencies ask us

Our clients approve things by email — do they have to log in somewhere?
No. Approvals work over a simple link — the client clicks approve or comments, and the board updates. A portal is there for the clients who want one; email keeps working for the rest.
We already use a project tool — why replace it?
Because generic tools track tasks, not clients. This is built around your retainers, approvals and margins — and anything worth keeping (Slack, Drive, your accounting) plugs in rather than gets replaced.
How long until we’re live?
A working prototype in about a week for €500. The full build usually lands in three to six weeks, depending on how many workflows and integrations are in scope.
Who owns the system and the client data?
You do — entirely. It’s your system, hosted for you, and you can export everything at any time. No per-seat lock-in.

Have a mess like this one?

Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.

Get a free plan & price