Privacy Policy

1. Who we are

appy.agency is a trading name of Pyxage Ltd, a company registered in England & Wales under company number 11232293, with its registered office at 494 Littlemoor Road, Weymouth, Dorset DT3 5NY, United Kingdom. Pyxage Ltd is the data controller for personal data collected through this website.

Questions about this policy or your data: hello@appy.agency.

2. What we collect and why

• Contact details — when you email us or book a call, we collect your name, email address and anything you include in your message, so we can respond and provide the service you asked about (legal basis: steps taken at your request before entering a contract, and legitimate interest).
• AI analysis conversations— what you type into the free analysis tool at /analysis, including any business details you choose to share, plus the generated analysis and quote. We store these conversations to prepare your proposal and to improve the tool. Message content is processed by the AI model providers we use to run the tool. Please don’t enter sensitive personal data into the tool.
• Booking data — calls are scheduled through an embedded booking widget (LeadConnector/HighLevel), which collects the name, email and time slot you submit.
• Payment data — payments are processed by Stripe. We receive confirmation of payment and billing details needed for invoicing, but card numbers go directly to Stripe and never touch our servers. See Stripe’s privacy policy.
• Usage analytics — we use self-hosted Matomo analytics to understand how the site is used (pages visited, referrer, device type). This data is aggregated and is not used to identify you, and it stays on infrastructure we control.

3. Who we share data with

We do not sell personal data. We share it only with the service providers needed to run the business — hosting (Vercel), payment processing (Stripe), scheduling (LeadConnector/HighLevel), email, and the AI model providers that power the analysis tool — each acting under their own contractual and legal obligations. We may also disclose data where the law requires it.

4. International transfers

Some of our providers process data outside the UK/EEA (for example in the United States). Where they do, transfers are protected by recognised safeguards such as adequacy decisions or standard contractual clauses.

5. How long we keep data

• Enquiries and analysis conversations — up to 2 years after our last contact, so we can pick up where we left off.
• Client, contract and billing records — 6 years, as required for tax and accounting purposes.
• Aggregated analytics — indefinitely (not personal data).

6. Your rights

Under UK GDPR you can ask us for access to, correction of, or deletion of your personal data; ask us to restrict or object to processing; and ask for a portable copy. Where processing is based on consent, you can withdraw it at any time. Email hello@appy.agency and we will respond within one month.

You also have the right to complain to the UK Information Commissioner’s Office (ico.org.uk) or your local supervisory authority.

7. Cookies

Our self-hosted Matomo runs in cookieless mode, so it sets no analytics cookies. The embedded booking widget and payment pages may set functional cookies needed for them to work. We do not use advertising or cross-site tracking cookies.

8. Changes to this policy

We may update this policy from time to time; the latest version is always published on this page with its date of last update.