appy.agency
CRM for breweries & wineries

A CRM built for breweries and wineries

Batches, tanks, kegs and trade accounts on one board — stock alerts fire before a pub runs dry, and the duty return drafts itself.

Free · no signup · a real plan and price in ~10 minutes, in your words.

to a working prototype
~1 week
to start
€500
that chase themselves home
Kegs

Off-the-shelf CRMs were built for a sales team. Not for breweries & wineries.

The tank schedule lives on a whiteboard — one stuck fermentation and you’re rubbing out three weeks of brewing plans with your thumb.

A pub runs your core line dry before anyone checks the cold store. That tap goes to another brewery, and taps rarely come back.

Keg deposits quietly leak away — empties sit in cellars for months and nobody has time to chase €30 a shell.

The duty return is a monthly spreadsheet ordeal — one mistyped hectolitre and you’re writing apologetic letters to the revenue.

See it from the inside

What your CRM would look like — screen by screen.

Not stock screenshots — this is the shape of the system we’d build for breweries & wineries: your records, your stages, your words. Click through the screens.

The head brewer’s morning screen — what’s in tank, what’s low in the cold store, this week’s trade orders, and what the robots did before you got in.

A real starting point

Here’s the analysis we’d start from — for breweries & wineries.

Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.

Your system, mapped

Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.

What it tracks

BatchesTanksStockTrade accountsDistributorsTastings

Where customers reach you

Trade portalPhoneWhatsAppTaproom

Connects to

Accounting exportStripeSMS gateway

Busywork the system takes over

  • Low-stock alertsflags any core beer running low before trade orders open
  • Keg return chasernudges accounts sitting on empties and books the collection
  • Duty return preptotals every hectolitre packaged and drafts the monthly return
  • Tasting follow-upsends the price list the morning after a trade tasting

What this replaces — where it hurts today

  • Tank plan on a whiteboard
  • Keg deposits leaking away
  • Duty return by spreadsheet

Your price, from your answers

Standard scope

Prototype · 1 weekstart here

€500

  • Batch + tank records
  • The trade-order board
  • The low-stock alert automation

Full build

€4,500€8,000

Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.

€3,000every appy build lands in this band€9,000

What sets your scope

  • · Batch & tank scheduling
  • · Trade orders & keg tracking
  • · Duty and stock reporting

Run · monthly

€200/mo

Hosting, monitoring, fixes and small improvements.

If you go all the way: ≈ €6,900 first year, all-in — and you own everything. Today's only decision is the €500 prototype.

Questions breweries & wineries ask us

Can it talk to our till, web shop and accounting software?
Yes — we build around what you already run. Taproom till totals, web-shop orders and trade invoices can all feed the same stock and duty picture, and anything with an export or API can plug in.
We sell direct and through a distributor — can it keep both straight?
Yes. Direct accounts and distributor territories live side by side, each with their own pricing and terms, so you always know where a keg went and who owes you for it — without double-counting the stock.
How long until we’re live?
A working prototype in about a week for €500. The full build usually lands in three to six weeks, depending on how many beers, channels and integrations are in scope.
Who owns the system and the data?
You do — entirely. It’s your system, hosted for you, and you can export every batch, account and invoice at any time. No per-seat lock-in.

Have a mess like this one?

Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.

Build my free software plan