appy.agency
CRM for hotels & guesthouses

A CRM built for hotels & guesthouses

Rooms, reservations, guests and housekeeping on one board — OTA bookings import themselves, and tomorrow’s room list builds itself overnight.

Free · no signup · a real plan and price in ~10 minutes, in your words.

to a working prototype
~1 week
to start
€500
retyped OTA bookings
Zero

Off-the-shelf CRMs were built for a sales team. Not for hotels & guesthouses.

Bookings arrive from Booking.com, Expedia, Airbnb and the phone — then get retyped into a diary. One missed retype is a double-booked room, an apology, and a refund.

Guest history lives nowhere, so the couple on their fourth stay gets asked to spell their name at the desk — and books through an OTA next time.

The housekeeping list is written out by hand every evening. When it’s wrong, a guest stands in the corridor at 3pm looking at an unmade bed.

OTA commission quietly takes 15–18% of every booking — including from regulars who’d happily book direct if anyone ever asked them.

See it from the inside

What your CRM would look like — screen by screen.

Not stock screenshots — this is the shape of the system we’d build for hotels & guesthouses: your records, your stages, your words. Click through the screens.

The owner’s morning screen — who’s arriving, which rooms need turning, tonight’s occupancy — and what already happened before coffee.

A real starting point

Here’s the analysis we’d start from — for hotels & guesthouses.

Not a template. This is the data model, pipeline and automations a business like yours actually runs on — mapped in your words. Your free analysis produces exactly this, shaped to you.

Your system, mapped

Your pipeline, exactly as your CRM would show it — your stages, your words. This is what we build from.

What it tracks

GuestsReservationsRoomsHousekeepingExtrasInvoices

Where customers reach you

Booking.comAirbnbWebsitePhone

Connects to

Channel managerStripeAccounting export

Busywork the system takes over

  • OTA import & dedupeevery channel’s bookings land in one list, matched to the guest
  • Online check-inregistration card and card pre-auth done before arrival
  • Housekeeping rotatomorrow’s room list builds itself from tonight’s checkouts
  • Review requestsasked the day after checkout, only when the stay went well

What this replaces — where it hurts today

  • Double-bookings from retyping
  • Housekeeping list by hand
  • OTA commission on regulars

Your price, from your answers

Standard scope

Prototype · 1 weekstart here

€500

  • Guest + reservation records
  • The week’s reservation board
  • The housekeeping-rota automation

Full build

€4,000€7,500

Estimate — it becomes one fixed price on the free call. Never hourly, no surprises.

€3,000every appy build lands in this band€9,000

What sets your scope

  • · OTA channel sync & dedupe
  • · Housekeeping & room-status board
  • · Guest history with online check-in

Run · monthly

€200/mo

Hosting, monitoring, fixes and small improvements.

If you go all the way: ≈ €6,400 first year, all-in — and you own everything. Today's only decision is the €500 prototype.

Questions hotels & guesthouses ask us

Does it work with Booking.com and our channel manager?
Yes — we build around what you already use. If you run a channel manager, its bookings feed straight in; if you don’t, we connect the OTA calendars directly. Either way every reservation lands in one list, deduped against direct bookings, so nothing gets retyped.
We’re twelve rooms and a small team — isn’t this overkill?
It’s sized to you. Small properties get the most out of it precisely because there’s no night manager to catch mistakes — the system does the importing, the room list and the reminders, and the two of you do the hospitality.
How long until we’re live?
A working prototype in about a week for €500. The full build usually lands in three to six weeks, depending on how many channels and extras are in scope.
Who owns the system and the guest data?
You do — entirely. It’s your system, hosted for you, and you can export everything at any time. No per-seat lock-in, and your guest list never belongs to an OTA.

Have a mess like this one?

Book a free 30-min call. We’ll sketch what your version of this system would look like — and put a number on it.

Build my free software plan